During 2020-2025, additional flavored tobacco products continued to be marketed (e.g., flavored cigars) or entered the market (e.g., nicotine pouches). 2. Number of e-cigarette products is counted as the number of distinctive UPCs (Common Product Codes) in Circana knowledge. From February 2, 2020, to September 7, e-Juice 2025, total monthly e-cigarette unit gross sales elevated by 16.9% (15.5 million units to 18.1 million units); and non-tobacco-flavored e-cigarette sales (mint, menthol, Vape Kits clear/other cooling and other flavors) elevated by 28.8% (11.1 million units to 14.3 million models).
From February 2, 2020, to September 7, 2025, disposable e-cigarette gross sales increased by 154.4% (4.Zero million models to 10.2 million models); their unit share elevated from 26.0% to 56.5% of whole e-cigarette gross sales. This improve was 11.2 occasions better than the 16.9 improve in standardized unit sales. Menthol-flavored cartridge gross sales increased by 3.4% (4.7 million units to 4.9 million models). Historical sales estimates might differ from earlier briefs.
❌ Its 26mm diameter may look too bulky or not sit properly on all mods, especially the extra compact fashions. As of January 2026, FDA has authorized 39 e-cigarette products to be marketed within the U.S.1 These are the one products that may lawfully be sold within the U.S. 5. U.S. Department of Health and Human Services.
- U.S. Food and Drug Administration. Food and Drug Administration (FDA) began prioritizing enforcement of existing regulations in opposition to prefilled e-cigarette cartridges in flavors aside from tobacco and menthol.
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