With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

Understanding Revenue Share and CPA

When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.

The most common payment structure is called Revenue Share (RevShare), where the affiliate earns a percentage of the player's losses.

• Revenue Share provides passive income as long as the referred player continues to gamble on the site
• CPA offers guaranteed, immediate cash but you forfeit any future earnings if the player becomes a high-roller
• Hybrid deals exist, offering a smaller upfront CPA combined with a lower ongoing RevShare percentage

Navigating the Morals of Casino Marketing

Because RevShare ties the affiliate's income directly to the financial ruin of the player, it is a highly controversial business model.

However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.

While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.